What You Should Know about Home Builders Websites
Due to technological advancements, the world is now digital. For businesses to thrive in the digital world, they need to have a website. However, a website alone is not enough. The visitors should be captivated by the website. This is especially important for home builder marketing. More than 80% of people will perform online research of the business before they make a purchase.
Because there are all sorts of people online, the website needs to have unique marketing value. An attractive and branded website will provide the audience with useful information, increase visibility, as well as showcase the business’s achievements. For a home builder to succeed in online marketing, their websites need to have certain features. The following are some of the features.
1. The website should be mobile-friendly.
Nowadays, almost everyone is attached to mobile phones. The average number of hours a person spends in a day is also expected to go up. The increased use of mobile phones is contributed by millennials, as well as older adults who are now using smartphones. Therefore, millennial marketing is very important for home builders. You will be wasting both time and energy with a website that is not accessible on a mobile phone.
2. The homepage should be attractive.
The first thing visitors see on your website is the homepage. Therefore, the homepage will give the first impression of your business. A perfect homepage will cause potential clients to research more about your business. Your homepage should be direct and inviting such that it impresses your visitors quickly.
A home builder should have a homepage that reveals the business identity. The homepage should also be easily navigable with some information visible above the fold. They should see above the fold without scrolling.
The homepage needs to remain simple. Too many colors, information, and popups can be intimidating for the visitors. Such may even turn away potential customers.
3. Add a gallery.
Home builder’s clients are more interested in the home and company pictures. Your gallery section should, therefore, include images of the interior, exterior, lifestyle, and floor plans. It will be motivating for potential customers to get the pictures by simply clicking a button.
Again, adding virtual tours would be a huge advantage. The virtual tour will provide your prospects with firsthand experience even while far away. The surrounding neighborhood would also be of interest to your prospects. You prospects will also be interested in the kind of neighbors, community events, and schools among others.